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I'm one of those who commented on your post yesterday, and I'm sure you placed me on the second bucket. I'm in no way connected to VCs. However, my post was overly snarky, so I'll take this opportunity to elaborate.

I thought your post had interesting content and a thorough analysis. But the tone of your post was off-putting. You had a condescending tone and spoke in absolutes: "Everpix should have shut its doors immediately as it never could be a viable business". Particularly when taken in the context of swisspol's reply it's obvious that your commentary missed the mark.

The comparison to your own photo startup felt like an unnecessary addition. The constant assurances that you had done the right thing in aborting your launch felt like self-justification rather than something that was added for the reader's benefit.



I actually was just counting the 38 emails I got. I didn't feel like I could tell one way or another from HN comments or twitter, and I appreciated your thoughts. The snark was earned! (And I upvoted you)

About the tone -- I think you're right to criticize it. I liken the situation to competing against a sports player who uses steroids when you do not. The other player gets the press, the accolades, and the reputation even though he cheats. So when the player gets caught with a failed drug test and suspended from the sport, of course it feels great to be vindicated.

The Everpix team was dumping its product on the market and either lying or ignorant about it. They and the others left my team with the very hard decision to abandon our own sweat and blood for no fault of our own. We loved our product and wanted to be able to compete, but we saw we would not get a seat in this game of musical chairs. We resented the other competitors and their high capitalization, and we prefer to limit VC pitch tours. Failing to include that bias would have been dishonest, and the resulting tone was cathartic. I have no apology for it.

Swisspol's reply reinforced to me that the team was unaware of their underlying failed business model -- nothing in my analysis assumed constant costs or even distributions as suggested -- and selling a product for less than variable costs throughout 2013 was major business sin. It's forgivable for the first months or so, but the fact it persisted until the day they closed the doors is very telling. And yes, they should have closed their doors "immediately" when it was obvious from very early in the data they could not get positive margins, just as we did. Remember, this was a paid product and not an Instagram clone. My analysis was not hindsight, it was confirmation of hard work I did in April 2013. The VC-related emails had a similar tone attacking the analysis as "unfair" or "inappropriate" for a web-based startup.

Everpix should be a cautionary tale for other startups to make sure their gross margins are positive! My other research has a much more neutral tone, but in this case photos are very emotional.




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