Sounds like in this process, the owner has come up with a great new name for his... | Hacker News

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		falcolas on Jan 1, 2014 \| parent \| context \| favorite \| on: The Other 'F Word': Brewer Responds To Starbucks O... Sounds like in this process, the owner has come up with a great new name for his stout: The F Word

nationcrafting on Jan 1, 2014 [–]

Exactly. And since brands are strengthened by a good story behind them, he'll have this story to tell. Stories of the David vs Goliath variety are always popular with brands that are built on slightly rebellious values.

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