The guy who spends $50 on Google's ads is a customer. As is the guy who gives Google page views instead of cash. They are certainly lower priority customers but they are still customers.
If Google wants to treat such low priority customers like non-entities, they are free to do so, but lets not pretend like they should act this way, because they shouldn't. It might be fine for them to do this in the short term, but in the long term it bleeds a lot of good will, which eventually catches up with every company no matter how big.
If Google wants to treat such low priority customers like non-entities, they are free to do so, but lets not pretend like they should act this way, because they shouldn't. It might be fine for them to do this in the short term, but in the long term it bleeds a lot of good will, which eventually catches up with every company no matter how big.