From what I've heard from writing podcasts, writing to the "current" trend is a fool's gambit because all those vampire books (for example) were purchased and in production for 1-4 years before they hit the shelves.
Each house also knows what the other ones have in production and they tend to stack their releases, like with movie studios.
In other words, there was probably a lot more hidden momentum behind Gladwell's books than anyone might admit or even recognize from the inside.
Each house also knows what the other ones have in production and they tend to stack their releases, like with movie studios.
In other words, there was probably a lot more hidden momentum behind Gladwell's books than anyone might admit or even recognize from the inside.