We would be the customer, if they hadn't messed up their advertising management systems so much that we've given up trying to make them work. I don't do our on-line marketing, but I think we're up to something like 4x actual spend that they're offering in credit as they beg us to start advertising with them now.

Even Facebook's ad buy system is better than Google's current one, and being worse than Facebook's ad buy system is an achievement that I always assumed would require years of practice and a lot of natural talent.