It's obvious what the hidden message is here: "We can't compete with desktop applications and operating systems, so we're going to turn the tables on everyone by putting everything on the web where we can kick ass. Err... 'Let's make the web faster! Isn't that a neat idea?'"
Not at all, I'm just pointing it out. It's amusing to me how the PR departments can spin self-interest into purely mutual-interest. I.e. it would be like Mother Teresa helping people because each time she does God cuts her a $10,000 check, and then prattling on about how she's just looking out for you.