Wouldn't it be nice if the need for a centralized, advertising-driven web business were removed from our social graph(s)? It would not take much for a distributed, node based plugin system to house personal sites and friends lists etc. Then we wouldn't feel so constrained by one monolithic corporation that inherently is going to have pressures concerning business revenue, government influence, executive dynasty, et al. My guess is long term we will take ownership of ourselves back.