I'm speaking as a colorist working in film/television here. TV's already have enough issues destroying the look we carefully craft with "features" like dynamic lighting, motion smoothing, vivid mode, etc. A huge color shift is going to throw this off even more and dramatically change the look and tone to the detriment of the work. This is great for reading text on a screen, but should be disabled for viewing media - you wouldn't look at the Mona Lisa with amber glasses.
Often the creator does not have all that much control over how their work is consumed. (And I guess it's not worse than reading a novel in a loud room, in some sense.)
I cannot watch TV with any sort of motion smoothing enabled. When watching other people's TV's I usually offer to "fix" the image, but in the end most prefer it enabled.
