Since nobody can seem to figure it out -- As near as I can tell, this is a not-quite-fully working app-maker demo, that 'publishes' to static HTML and Javascript files hosted on Amazon S3.
The gamified GUI is a little bit confusing, and you end up with a resulting 'app' (that sometimes takes a few reloads to work, oddly) with an Install button that doesn't seem to do anything yet -- but which I suspect will be a link to save 'as an app' icon to your mobile phone's homescreens.
It's not fully baked, at the moment, and it appears that some of the widgets aren't loading, but it's definitely a neat proof of concept, that was either leaked early, or is for some reason swamped under load, or something.
The gamified GUI is a little bit confusing, and you end up with a resulting 'app' (that sometimes takes a few reloads to work, oddly) with an Install button that doesn't seem to do anything yet -- but which I suspect will be a link to save 'as an app' icon to your mobile phone's homescreens.
It's not fully baked, at the moment, and it appears that some of the widgets aren't loading, but it's definitely a neat proof of concept, that was either leaked early, or is for some reason swamped under load, or something.