So, in comparison - would the same people who want prices on apps to be higher be willing to avoid using contest sites like 99 Designs? Seems like the same principle to me...being unwilling to pay someone 'the going rate' to design a logo because you're not sure about the value of the underlying process sounds a lot of like being unwilling to pay what developers consider a 'fair rate' for an app when you can pick a free one instead....