Hmm. Linkin Park's DJ? How much more C-list can you get in terms of DJs to endorse your product. If Armin van Buuren plays a set in Ibiza with a Surface, I might possibly give it a bit more credit as a serious device. From a DJ and producer perspective, MacBook Pros and Mac Pros are still king. I don't know the specs on the surface, but I would bet running a full Ableton setup on the surface would be a bit stressful on that OS. Serato might run on it though, so the wedding DJ market might eat this up while the real producers and DJs will stick with their laptops, MIDI controllers and USB/FireWire mixers. I've never played in a booth that was so small that a Surface would be the only thing that fit. This Surface thing is going simply be a marketing pull like iLife is for Mac.
Hello I am a member of Microsoft's target market here. I've definitely heard of Linkin Park, and their music, but I've never once heard the name Armin van Buuren before. Does that make him D-list?
Electronic dance music (EDM) DJs are not well-known in the US. Only a tiny portion of the population listens to EDM. I'm 29 and have friends that are very interested in EDM and I've never heard of Armin van Buuren either, but have heard of Linkin Park (of course I was directly in the middle of their demographic when they broke out). I suspect this is a regional issue. In the US the marketing value of having <insert any known US band here>'s DJ is probably higher than having Armin van Buuren if you are trying to target a broad demographic out of the gate and not going for the hardcore early adopter strategy.
