We are also targeting SMB sith a SaaS in a different area (sales): http://www.quotty.com.
We haven't still defined a strategy, but your comment caught my attention because
we are facing the same issue. Your application is innovative, how do you announce
it? I figure that hardly somebody will search for an application like yours
that nobody figures exist?
In summary where you get most leads: keyword search, organic search,
partnership, ads placed in industry blog? Did partnership generate results? With
other software? With distributors?
Another issue we found is that many users are too lazy ans inexperienced for the
trial disert. I am conducting the following experiment: instead of immediately
sending a free subscription-trial password, we ask for a phone number that we
will call to make an interactive (remote) demo of the product using real client
data, This has improved results, but elevated cost.
Don't you have the same training problem with new users?
We are also targeting SMB sith a SaaS in a different area (sales): http://www.quotty.com.
We haven't still defined a strategy, but your comment caught my attention because we are facing the same issue. Your application is innovative, how do you announce it? I figure that hardly somebody will search for an application like yours that nobody figures exist?
In summary where you get most leads: keyword search, organic search, partnership, ads placed in industry blog? Did partnership generate results? With other software? With distributors?
Another issue we found is that many users are too lazy ans inexperienced for the trial disert. I am conducting the following experiment: instead of immediately sending a free subscription-trial password, we ask for a phone number that we will call to make an interactive (remote) demo of the product using real client data, This has improved results, but elevated cost.
Don't you have the same training problem with new users?