That's exactly what will happen. The weakness of much social science is people make judgments based on no external influence. Once the influence happens, the outcomes change. This is also why market inefficiencies disappear after they've been published. In more specific terms, you might accept 4 spams from a friend, but not 20 Candy Crush invites.
Well, if I would want to communicate a concept, FOSS, for example, I would create lots of various packaging for that idea: stories, infographics, videos etc. to prevent saturation.
