Neat implementation details and 'disruption' aren't what make a startup unique / important. For example:
'InstaToiletPaper is doing really unique things like drone delivery of toilet paper and a huge selection! If these guys succeed, they'd be out disrupting the $20B toilet paper market, or at least forcing the to innovate.
By that standard few startups are 'important'. Twitter (sms on web), Facebook (another myspace), Microsoft (another OS).
InstaToiletPaper is a pretty good startup if existed. When you run out of toilet paper you really want it quick. A drone could fly through a small window and it get it to you. You'd pay $10 for a single roll.
'InstaToiletPaper is doing really unique things like drone delivery of toilet paper and a huge selection! If these guys succeed, they'd be out disrupting the $20B toilet paper market, or at least forcing the to innovate.