Err, no. What he described is not a quid-pro-quo, unless they knew that being active on G+ would result in this.

From wikipedia: Quid pro quo ("this for that" in Latin) means an exchange of goods or services, where one transfer is contingent upon the other.

Whatever happened behind the scenes, two things are clear:

1. Nestle gave Google permission to use the trademark 2. Google is providing advertising for Kit Kat

So I see only two possibilities:

1. Google asked Nestle for permission to use the trademark for no compensation, Nestle agreed, and Google subsequently decided out of the goodness of their heart to advertise the candy bar in a manner that is unprecedented in the history of the company, or

2. Google asked Nestle for permission to use the trademark, and Nestle agreed in exchange for the aforementioned advertising, i.e. a quid pro quo.

I'll leave it to you to decide which is more plausible. But the Google+ thing is a red herring (except insofar as it might provide some insight into why Google decided to give Nestle such a sweetheart deal).

[UPDATE] Just to be clear, I don't think there's anything at all sinister about this deal. In fact, I think the coordinated campaign is rather clever.

Sorry, I thought you were specifically responding to "It's google award for KitKat for being very active on G+."

Actually, Google might not need permission for the trademark, if the trademark only covers candy.

They are refering to Android - as sweet as chocolate - so that is a referral to KitKat as a company / product.

So they should have some permission / permission about it.

Both have an advantage with one promotion, so it's not really this for that.

Both have the same advantage, but to different people.

Google shows KitKat to other companies (Here is a business active on our community - ecosphere) and KitKat is shown to other people (hey look, we love Android to and we are social - looking at their page, they really are ;-) ).

I'm actually curious about any difference in KitKat's sales because of this action...

I hope that KitKat would show that in the future, as a return to Android enthousiasts.

We are all aware of a multitude of things, but it would be nice for a corporation just to share something... (and like it or not, that's the most used action on my Android phone :-P)