true, but it is same with google reader. it is not profitable, but who is target audience? the guys who install and recommend most of the software for casual users. So in some cases, you need to please a smaller group, to win over bigger group.

I think any company can win market, if your local it friend/guy starts recommending you specific brand. For example, I changed 10 peoples mind how to think about AV. They went over from AVG to MSE, because I recommended. Why? Because, there is less chance for them to fuck it up and install trial.