* Build out the service so that Uber is the central dispatch to any ride option based on price - also playing into the whitelabel/building of tech
* Provide Uber a significant fund with which to seek M&As of existing taxi cos all over the place
* Provide an investment sizeable enough to serve as national/global free PR for the service, investment
* Provide an investment large enough to back a significant legal team that can take on any metro taxi service's bitching
* Provide an investment large enough to lobby the hell out of local/national representation