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Working for a company doesn't have to be bad. For many people, a good job at a startup can be very attractive. First and foremost is the feeling that you are working on something that's never been done before. That's exciting and creates a powerful sense of community and adventure.

Sometimes a founder has the HR gift and can intuitively put together a team that really runs like clockwork and everyone feels it and wants to be part of it.

You can find that different companies can be geared toward people at different stages of their lives. If someone has young children, a startup can provide flexibility and insurance. Same thing if someone has already retired or is changing careers. That can be especially juicy because you're getting someone with experience who can spot problems before they get bad and let you know about them.

What can you offer your employees? A healthy safe environment where their talents are recognized and rewarded? Options? Community? A place to learn new skills and grow?

Startups are good places for people with multiple skillsets. Someone who can wear sales, marketing and backup code hats would never get the opportunity to exercise all of his or her skillsets in a large company where with a small startup would find themselves particularly valued and valuable.

You can definitely engineer your hiring so that everyone winds up a winner. I'd be concerned about working for you if you were convinced that working for a company would have to suck. What kind of environment would you create? How fast would your turnover be? What kind of people do you want to hire and how do you intend to retain them?



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