The morph happened, but it's got nothing to do with media format. It has to do with source and accuracy.
The big change is that we don't get our science from OMNI, our glimpses of new cars from popular mechanics or our poll forecasting from CNN. We get specific stories from subject matter experts who can communicate without oversimplifying into nonsense and who have a true need to deliver truth above advertising or team-affiliation concerns.
(As if they deliver nonsense, or are transparently-in-the-bag for a monied interest, they'll be quickly sidelined and ignored.)
I haven't seen the last part. Many popular blogs are delivering nonsense and not being sidelined. The blog-news industry is full of poorly researched speculation sourced mainly from Twitter and Wikipedia (not always with attribution), reblogged images from Reddit, sensationalized summaries of university press releases, top-10 lists, etc., etc.
The big change is that we don't get our science from OMNI, our glimpses of new cars from popular mechanics or our poll forecasting from CNN. We get specific stories from subject matter experts who can communicate without oversimplifying into nonsense and who have a true need to deliver truth above advertising or team-affiliation concerns.
(As if they deliver nonsense, or are transparently-in-the-bag for a monied interest, they'll be quickly sidelined and ignored.)