I think MS is as bad as Apple. They learned/copied a lot from Apple over the last year when it comes to marketing. Including the highly annoying "No comment".
Parent and grandparent claims look false. Apple generally doesn't make announcements unless they have a real demo, or often until the product is ready to go. What we're talking about here OTOH is Microsoft providing a product (update) announcement without much substantial, soemthing MS is well known for. The stark differences between their current approaches have been extensively documented, for example:
