I like the idea, but to be honest I think this is the wrong approach. People are not engaged with their consumption to the extent that they will go scanning all the products they purchase.
What would work, though, is if you could inform people proactively before, at the moment of, or after the purchase. The last case might be interesting in order to inform consumers so that they will not purchase the product in the future.
Lets imagine the situation where you walk into shoe store X, and it is known that the store is associated with child labor. I will not "google" this store before I enter it. However, if I get a push message the moment I enter it, indicating that I shouldn't want to buy here because I told the app that I am against child labor, I will respond to that!
What would work, though, is if you could inform people proactively before, at the moment of, or after the purchase. The last case might be interesting in order to inform consumers so that they will not purchase the product in the future.
Lets imagine the situation where you walk into shoe store X, and it is known that the store is associated with child labor. I will not "google" this store before I enter it. However, if I get a push message the moment I enter it, indicating that I shouldn't want to buy here because I told the app that I am against child labor, I will respond to that!