It's an amazing product idea, if you ask me. There are definitely lots of ways to market it, as well as multiple price points for the same ebook.
Say mixmax writes the ebook, and it comes in at x pages of general information. He could add a few pages on "how to catch fish at sea", and a chapter on "boat safety". Now that exact same book that was previously being marketed to the "boat-set" who want to know how to live on a boat can also be marketed to the survivalist movement that's growing (in the US at least).
Since he knows that people who are considering living on a boat as travellers have less discretionary income than your average survivalist, he can price the book to them at $9.95, while marketing to survivalists at $19.95.
He can then take the exact same book, add some information about how to make international calls while at sea, maybe some information about satellite technology and a few paragraphs about how to send and receive photos while out on the water and turn around and market the same book to people who are retiring and thinking about getting a boat to tool around on for a week here and there. Well, who wouldn't pay $19.95 for a book that tells you how to find a boat, the basics of repairs, how to do basic things when you're away for a little while, and it also tells you how you can send pictures to the grandkids?
Of course I'm making a lot of assumptions about the actual data here, but I think my point is clear(ish) - there are lots of people interested in the basic subject; and it can be spun a ton of different ways.
Say mixmax writes the ebook, and it comes in at x pages of general information. He could add a few pages on "how to catch fish at sea", and a chapter on "boat safety". Now that exact same book that was previously being marketed to the "boat-set" who want to know how to live on a boat can also be marketed to the survivalist movement that's growing (in the US at least).
Since he knows that people who are considering living on a boat as travellers have less discretionary income than your average survivalist, he can price the book to them at $9.95, while marketing to survivalists at $19.95.
He can then take the exact same book, add some information about how to make international calls while at sea, maybe some information about satellite technology and a few paragraphs about how to send and receive photos while out on the water and turn around and market the same book to people who are retiring and thinking about getting a boat to tool around on for a week here and there. Well, who wouldn't pay $19.95 for a book that tells you how to find a boat, the basics of repairs, how to do basic things when you're away for a little while, and it also tells you how you can send pictures to the grandkids?
Of course I'm making a lot of assumptions about the actual data here, but I think my point is clear(ish) - there are lots of people interested in the basic subject; and it can be spun a ton of different ways.