Should change this link to an actual news item, currently it goes to their front page which of course provides no information. I know reddit's crappy but this post is actually doing a good job aggregating info as it becomes available: http://www.reddit.com/r/Games/comments/1dglil/popular_compet...

This should probably be a really big story covered and analyzed by all the serious video game journalists... just kidding those don't exist. If we're lucky maybe Forbes will cover it or something.