There would be no problem marketing those cigarettes as smoking cessation devices, they would then just fall under the same rules as other such devices (nicotine patches, gum) and manufacturers don’t want that.
If they are being deterred, then maybe the FDA regulation is too burdensome.
Well, that’s a nice get-out-of-jail-free card for those manufacturers, isn’t it?
I’m sorry, but if you want to claim that something is a smoking cessation device you better back it up with solid evidence. If you don’t want to, you can still sell it, but don’t claim it’s something you didn’t prove it is.
If they are being deterred, then maybe the FDA regulation is too burdensome.