Google is in the content distribution business. Remember their goal is "to organize all the world's information." For all intents and purposes you can simply replace information with content and their business philosophy still holds. If the ISPs get to control the pipes, then they get to decide what content is provided and how it's organized. That sets them up as a competitor with Google. I fully expect Google to not be happy about this. They may or may not strike a deal, but if they do, it will be reluctantly. Nobody wants internet providers to simply be a utility more than Google.