The problem is that the results are relative. One way would be to pick a keyword with a relatively high search volume which could be used as baseline. Another issue that I can think of is that companies named after common english words i.e. Pebble will have their results artificially inflated. This process might be hard or tricky to automate.
Growth in followers/likes/tweets/+1 counts could be used as a measure of traction.
The problem is that the results are relative. One way would be to pick a keyword with a relatively high search volume which could be used as baseline. Another issue that I can think of is that companies named after common english words i.e. Pebble will have their results artificially inflated. This process might be hard or tricky to automate.
Growth in followers/likes/tweets/+1 counts could be used as a measure of traction.