Where I think you went wrong is the homepage. When you see it, you get that warm, fuzzy feeling that you're about to use one of those projects that "just works", the kind that delights you with how easy it is to get up and running and makes you wonder why all software doesn't work that way.

There's a promise that getting started is "easy", and a short code snippet that gives a false sense of confidence. It just shouldn't be there if it isn't true.