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If anyone has ever bothered looking at any Netflix talks / slideshares [1] about APIs, they would have surely seen the various graphs detailing how their API usage started and grew.

TL:DR 3rd party usage of the APIs used to be big, but then became pretty much a statistical irrelevance compared to usage by Netflix's own software / tv apps / etc.

So it would seem the business case to keep developing a 3rd party friendly API is not really there anymore.

[1] http://www.slideshare.net/danieljacobson/techniques-for-scal...



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