One point nobody seems to have touched on: men should be just as pissed off about the "booth babe" thing as women. A company using this tactic is basically telling the straight men at a conference to think with their dicks, not their brains.

It's taking a product that could only exist through cultivating the higher functions of the human mind, and selling it by appealing to our basest lizard-brain instincts. It'd be like marketing a product by having two gladiators fighting to death in front of the booth. Impressive, but a step backwards for the species.

And yes, it's totally degrading to women as well. Even if the models involved were willing/wanted to participate.