That would depend greatly on who you are engaging with. If you're dealing with your customer base, there absolutely is. They can and should be engaged as customers.
If you're dealing with a number of people who aren't your customers and were never likely to be, then you have a different problem as the presumed customer relationship isn't there. In this scenario you're dealing with people who don't care about your product and wouldn't buy anyway but mostly want to see you knuckle under. Engaging them as customers is a fundamentally misguided decision.
If you're dealing with a number of people who aren't your customers and were never likely to be, then you have a different problem as the presumed customer relationship isn't there. In this scenario you're dealing with people who don't care about your product and wouldn't buy anyway but mostly want to see you knuckle under. Engaging them as customers is a fundamentally misguided decision.