But sometimes it's a short post. I usually read everything, and with this particularity short blog post, I'd be surprised if it took me longer than 20 seconds to read the entirety of his post and close it out. I imagine you can glean most everything you want from the less beefy ars or tech crunch articles in 10...
It got 28,000 pageviews, but 92% of visitors stuck around for under 10 seconds, according to Google Analytics.