This is a point of contention for a lot of people. For myself, reduction of a women to their body in order to sell a product is objectification that appeals to a message that women are commodities. The majority of objectifying advertising has this implicit message built it. You might enjoy Killing Us Softly for more information about women and advertising (this link is trailer only, I'm afraid): http://www.youtube.com/watch?v=PTlmho_RovY