Generally the businesses that we have pursued this path are ones who neglect to treat their online selling motions like a product.
For example, we are working with a client who makes "99%" of their money from physical retail. Their focus is on opening new physical locations and their eCommerce side is an after-thought. Their offline business is booming, but their online visits and conversion rates have been flat for 6+ months. My team will be taking over their site.
There is certainly a bit of faith that any change to visits will be from our SEO, though we can specifically target long-tail terms and build reports to show that they previously received X visits a month on these highly convertible terms now they receive 5X. However, with conversion rate optimization, the split-testing makes it pretty clear which changes performs better.
When the business gets an increase in highly convertible traffic after a flatline and additional $50,000-$500,000 in online revenue, they are very happy.
This type of contract only works with businesses that bring in millions. For smaller businesses or startups generating $50k-$100k/year, there are generally smaller budgets or not enough traffic to make split-testing possible in short-term engagements. So we'll do fixed bid consultations and short-term contracts for $1k-$20k and possibly do a follow up 3+ months down the line. Or we will use the split-testing and CRO service as a feeder to build trust in my team and then try to cross-sell our other service (build a custom mobile app, web app, or immersive advertisement).
For example, we are working with a client who makes "99%" of their money from physical retail. Their focus is on opening new physical locations and their eCommerce side is an after-thought. Their offline business is booming, but their online visits and conversion rates have been flat for 6+ months. My team will be taking over their site.
There is certainly a bit of faith that any change to visits will be from our SEO, though we can specifically target long-tail terms and build reports to show that they previously received X visits a month on these highly convertible terms now they receive 5X. However, with conversion rate optimization, the split-testing makes it pretty clear which changes performs better.
When the business gets an increase in highly convertible traffic after a flatline and additional $50,000-$500,000 in online revenue, they are very happy.
This type of contract only works with businesses that bring in millions. For smaller businesses or startups generating $50k-$100k/year, there are generally smaller budgets or not enough traffic to make split-testing possible in short-term engagements. So we'll do fixed bid consultations and short-term contracts for $1k-$20k and possibly do a follow up 3+ months down the line. Or we will use the split-testing and CRO service as a feeder to build trust in my team and then try to cross-sell our other service (build a custom mobile app, web app, or immersive advertisement).