It might not seem like something incredible, BUT little innovation can have large acclaim. I have met the team from ecoincorpated, they have an incredible mindset and their business will do very well... Keep them on your radar.

Ya very cool. Pizza Hut will be all over this. I found this on triple pundit: http://www.triplepundit.com/pages/can-a-pizza-box.php

for a second I thought he was also ripping of cardboard knives.