Right now my position is that for the effort, you're better off writing good content than worrying about your template.
We've seen really strong performance from simple formatting (bold, italics) where the focus is on building a relationship with the user:
"Hi, I just saw you signed up and wanted to help you get started". This is meant to feel hand-written.
I saw that thread and rather than make unsubstantiated claims in response, I want to get a better understanding of when you should use a highly-styled layout and gather some data.
Multi-column in my opinion is way out. It's a mess on mobile, and you probably shouldn't do it. A great example of a nice single-column, styled email is campaign monitor's newsletter.
Right now my position is that for the effort, you're better off writing good content than worrying about your template.
We've seen really strong performance from simple formatting (bold, italics) where the focus is on building a relationship with the user:
"Hi, I just saw you signed up and wanted to help you get started". This is meant to feel hand-written.
I saw that thread and rather than make unsubstantiated claims in response, I want to get a better understanding of when you should use a highly-styled layout and gather some data.
Many of our customers like to use our "light" layout ( https://raw.github.com/customerio/skins/master/Light/light_s...) for transactional emails and put their logo up top. There's a bit of styling, but it is really subtle.
Multi-column in my opinion is way out. It's a mess on mobile, and you probably shouldn't do it. A great example of a nice single-column, styled email is campaign monitor's newsletter.
http://campmon.createsend.com/t/ViewEmailArchive/y/78AABCA56...