Because

http://xkcd.com/927/

One of the greatest things about computing is that everyone has a chance to prove that their idea is better than everyone else. One of the worst things about computing is that everyone thinks their idea is better than everyone else's.

Smalltalk isn't a new language. It has been around for decades. What he's doing is making the language run on the JVM.

Because there's a sucker born every minute.