How'd that work out with music and books? Amazon and iTunes became powerful players _because_ the DRM created lockin and they ended up controlling the customers. Publishers are stuck now that they gave control to Amazon and helped Kindle become a proprietary success.
The video producers seem to be running along, handing over the same control to folks like Apple and Microsoft. Not a good strategy long-term, when they want to make DRM go away and sell to any old platform. By then, people will be locked in via their collections on iTunes or whatnot.
The video producers seem to be running along, handing over the same control to folks like Apple and Microsoft. Not a good strategy long-term, when they want to make DRM go away and sell to any old platform. By then, people will be locked in via their collections on iTunes or whatnot.