>Yes, they were very strong in print, graphics, design, photography, etc. but not only in those markets. Richer types used them as home computers. I also worked on Macs in the music and dance businesses and other places.
So, A/V production, something I said too. My point still stands. Macs in Europe were seen as something fancy for media production people and that's it. Something niche for the arts/press/TV/cinema world.
Nope. Wrong. My own extensive personal experience, travelling and working in multiple countries. Not true, never was.
Like I said, and you missed: but not only there.
People often mistake "Product A dominates in market B" -- meaning A outsells all others in B -- for "A only sells in market B."
Macs were expensive. Clone PCs were cheap. Yeah, cheap products outsell expensive ones. Doesn't mean that the expensive ones are some kind of fancy designer brand only used by the idle rich.
Yes, it was. I'm from Spain. The Macs where for media people, not for the common worker on a boring office, where MS dominated. At home, Macs where a thing maybe for some rounding percent from kids living in a loaded neighbour.
No one got Macs at school either. First DOS, then Windows 95/98. Maybe in some Universities they used Macbooks well into the OSX era, as a reliable Unix machine to compile legacy scientific stuff; and even in those environments GNU/Linux began to work perfectly well recompiling everything from Sparcs and the like with a much cheaper price.
Forget about pre-OSX machines in Spain outside of a newspaper/publishing/AV producing office. Also, by the time XP and 2000 were realiable enough against OSX (w9x was hell) that OS was replaced for much cheaper PC alternatives.
I mean, if w2k/wxp could handle big loads without BSODing every few hours, that was a success. And as the Pentium 4's with SSE2 and Core Duo's happened, suddenly G4's and G'5 weren't that powerful any more.
Whereas I lived (and am back, sadly) in an offshore tax haven.
The rich used Macs. Musicians used Macs. They were not some dedicated tool only found in certain places. Entire industries, big important industries, ran on them.
What killed Commodore and Atari was that in the end although they had niches, they didn't conquer whole sectors.
This is why Sinclair Research tried to push into the business market with the QL. Sir Clive knew that the home/games sector was about thin margins and price battles, while in rich America, you could get fat on it, you can't in Europe.
He carved out an early niche as the cheapest home computers that were good enough and were competitive, but it was low-margin/high-unit-count.
The business market will pay for good tools. Bits of it paid extra for Macs for decades because they were good at some things.
That is a viable long-term market: "the best cheap home computer for the money" is not.
So, A/V production, something I said too. My point still stands. Macs in Europe were seen as something fancy for media production people and that's it. Something niche for the arts/press/TV/cinema world.