This is great! Not an emacs user (as yet) but this and org-mode's /italic/ _underline_ *bold* +strike+ feel that much closer to the oft-touted "source looks kinda like formatting” ideal of markdown. Not sure why we ended up with the mediocre version as a defacto standard.
The only keyboard shortcut for org-mode and markdown-mode I consistently remember is C-c C-l for inserting links. Much easier to remember that than to remember the syntax, and the fact that both modes use the same easy-to-remember shortcut is a major win.
Sadly, most other keybindings differ between org-mode, markdown-node, and auctex. I would have loved more consistency, and often end up typing the syntax instead of tripping up keybindings.