This is really useful feedback, thanks for sharing. And 100% agree it is an interesting dynamic and I think there are a lot of people who share the "I don't want to give you my data" mindset. The original idea we started with was focused on elearning - trying to make really simple, short, effective lessons to highlight basic patterns for users to identify fraud & scams online. We have generic lessons on various channels (txts, emails, paper mail, phone, etc) and then we have scam specific lessons (grandparent scam, forgotten password scam, etc). We got some early feedback from users that were more in the "can you just automatically handle/prevent the scams from getting to my inbox!" so we expanded there. What do you think about eLearning content? I kind of view it as "I'm the IT admin for my mom and I set her the goal to complete one of the trainings." And again, thanks for the feedback you provided already.