Yes. That concession is what gets one with limited means into an F-150. If it was sold at its true market value, absent of all value diminishing systems like tracking, they wouldn't be able to afford that either.

Same goes for roads. You most definitely can build roads that don't have traffic, but only the rich will be able to afford to use them. Traffic is what enables those of lesser means to also participate.

It's a pretty good tradeoff for those who are poor. And the rich can buy whatever they want anyway.