I appreciate your explanation, and clearly I did not mean to imply you didn't have good reasons for your decisions.
I get the point about friction; however, I do wonder, rather than have two or more options appearing with equal weight on your sales page, if you made the primary model the subscription but had a tiny link that said "cash-upfront option also available", would that still cause friction? Isn't it better to provide this option than not to?
I get the point about friction; however, I do wonder, rather than have two or more options appearing with equal weight on your sales page, if you made the primary model the subscription but had a tiny link that said "cash-upfront option also available", would that still cause friction? Isn't it better to provide this option than not to?