Right, but if you just search for "house listings" you find zillow and redfin and other stuff. Becoming the new word for "listings" will tie specific brands to our use of language in very interesting ways. What happens if I register my app to a common word. In this example, can I take "listings" and astroturf my app to the top? Is this a new DNS "buying all the domains" race?
Sam specifically mentioned apps would go through a vetting process before they were auto-suggested by the chat. So, at least in the early days, I would imagine some of the basic shenanigans will be prevented.
