We can use objective metrics to tell if someone is a liar, a bigot, and a paid disinformant working for a foreign state.
... or we could have, 5-10 years ago. No matter what we call one of these people, no matter how true our findings are, if you accuse a bad person of a bad thing these days, they'll just accuse you of the same bad thing (no matter how little sense it makes) and they have so many stupid followers who will believe it, that being correct is no longer a winning strategy.
That’s just the thing. Your definition of an “objective metric” can be totally different than somebody else’s.
Biden’s definition of the objective truth is very different than Trump’s. It doesn’t matter what the actual truth is. Whoever’s in charge gets to decide what gets censored.
You can leave it up to companies, but what happens when Trump allies like Elon Musk and Larry Ellison buy up major platforms like Twitter and TikTok?
Do we really trust those guys with that much power?