Same reason random companies shipped Web 3.0 and NFTs. They were hoping to make money off it. They're now hoping if they sprinkle some AI pixie dust it will make money. If they're smart they can grab a couple million off the AI bandwagon before it goes bust. Either way they need to keep up with the joneses.
Web3, not 3.0 (I didn't realize they both use the same name). As late as last year I got a recruiter asking if I wanted to work for a Real Estate startup that was gonna use Web3 and Blockchain Technology to "revolutionize the housing market".
