It’s hard to be this bad intentionally, and it somehow wraps around to being good again, and that’s knowing it’s an ad and the premise is suspect. Steve Martin is that good.
It raises an interesting point that I’ll put to the projectionists of HN:
Were there really trailers intended for the theater owners only? It seems absurd on its face, but I’m willing to believe that it’s been tried before, and definitely has since. I mean, ad targeting already exists, but it was probably a bit harder to do back in the day.
Hmm. Whenever I see that expression in the context of a comedy, I assume they mean some non-PC elements are present. Maybe there are some jokes that would need to be modernized, but IIRC (saw it decades ago), it was mostly positive (like the Black family that adopted him is portrayed as poor, but nice and loving, right?)
OTOH it was a moderately-budgeted, somewhat clever comedy, those have trouble getting made today.