The question raised in the article is based on a flawed assumption: that success is measured in material wealth.
The successful person is the one who does the most good, irrespective of his bank balance. Therefore the businessman who behaves ethically is _by definition_ more successful than the one who is prepared to behave unethically.
The definition of success has nothing to do with morals. I'm certain there are a lot of unethical people making money who consider themselves huge successes. Similarly, there are a lot of people with no money at all who think the same about themselves.
The question has to do with material wealth. Any answer that deal in anything but material wealth would be sidestepping the question. Godin doesn't deal with ethic, he deals with profit and results. It's why he's as famous as he is. You might disagree with that method, but that's how he works and it's what's made him a success.
'Success' of course needs to be defined in a context and yes, in general he is talking about financial success, but the specific issue in his post is so-called 'spiritual business'. He talks about 'increasing light'.
My point is that for a 'spiritual person', true success is aimed for in the long-term measure - the one by which we are ultimately judged - whether deemed to be judged by ourselves or a third party. So to ask, in the context of 'spiritual business' about success, meaning financial success, is something of a contradiction in terms.
I never trust the word "spiritual", especially when it's wrapped in quotes.
I'm an atheist. I don't believe in an afterlife. What happens in this life is all we get. To me, any effort spent hoping for anything else is folly.
I look at "success" from a neutral lens. There isn't just one form of success. In my mind, success-through-great-product is a desirable success. So is success-through-never-needing-money. Both of these can be achieved through ethical failure. You can make lots of money through breaking laws. You can break rules to more easily design your product. The question asked was: can people succeed at all by being clean? And Seth's answer was yes, because the Net exposes more to people and it stops people from being as easily dirty. That's a good thing! Absolutely!
Just don't take that answer and turn it into a matter of morals being all that matter, because they don't. Amoral people are still succeeding in the world, and I doubt they'll be punished for the crimes they've committed. Some might. Certainly not all. His point was that you didn't have to be dirty, and that's a positive enough answer without moral certainty becoming involved.
In the context of business, the person who creates the most wealth is the most moral. In other contexts, handing out pennies to orphans may well be more important.
I don't think so. I think there are a lot of nice guys who've been bumped down, kept out of the mainstream, even nice guys who've died before their time. There's no law of the world saying nice guys get ahead, even if there's none saying the opposite.
I think nice guys and not-nice guys will always be neck-and-neck, and in the end it will be impossible to differentiate between the two, so it's not worth worrying about anything other than whether you yourself will be able to make it.
I admire that sentiment - but I don't believe it. What about the man who lives an honest life, but because he never bends rules he finds himself stuck in a dull, endless job, who stays up at night and despairs of ever doing something meaningful? On the other side - what about the person who does things that are morally shady for the sake of creating something that's truly great? I doubt he'd even feel guilty.
My point is, it's not black-and-white. And while it's nice to imagine what it would be like if it was, you can't treat this as something with only one right answer. Every one has its downsides. That's what Godin is writing about.
First. History has a way of catching up with those who cross the lines on ethics. e.g. see Rosalind Franklin and James Watson. If you end up doing something truly great you'll be in the crosshairs of public attention, and boy, are you going to be wishing you're clean.
There are historical examples of unethical behavior that was noticed and consequences occurred. But the amount of unethical behavior that wasn't noticed, and wasn't recorded in history, is unknowable. We don't know what percentage of unethical behavior history catches up with.
As I see it, a sufficient reason to be ethical is that it's right, not because it's rewarding to wealth or reputation.
The problem with ethics, is that noone really cares about them. The consumer really doesn't do the research, so even the slimiest businesses continue to operate.
There needs to be more consequences for being unethical...then maybe people would think about cheating and lying to millions
'When past investors blog about how successful and ethical you were, it's a lot easier to attract new investors.'
Relying on the slim hope that a new investor is reading a past investor's blog just sounds goofy to me. Not to mention that I don't think I've ever read a post from an investor like that.
The successful person is the one who does the most good, irrespective of his bank balance. Therefore the businessman who behaves ethically is _by definition_ more successful than the one who is prepared to behave unethically.