You charge what the market will pay, not what the item is worth. You describe the product to maximise what people will pay.

I find it weird that so many people on HN don't seem able to understand that. We all know it's just a small kludgier SD-microSD adapater that fits flush with Mac cases, and is meant as a semi-permanent addition to storage. We all know that the materials and assembly cost is at most a few dollars.

This kickstarter should be praised and studied as an example of added value or finding a niche or whatever the hell it's called.