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Do we have any similar stories about MS, Apple, Google, etc? (I'm just curious)


Maybe MS and Google, definitely not Apple. You can say many things about them, but their PR team is locked down. Apple only started reaching out to bloggers very recently (I seem to remember a Gruber post about it a few months ago after the iPad launch), and even then it's only to 'blockbuster' bloggers. Apple's 'outreach' tends to work rather differently to MS or Google.




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