> What specific implementation would you suggest, though? I’ve not heard of these apparently simple approaches.
Good question! Thank you for asking, I will do my best to help provide the answer:
One common implementation is to require that all marketing show the final price most prominently, which seems reasonable to me.
"But wait," some may interject, "That final price may vary depending on jurisdiction!"
Yes, that is true, and entirely possible to deal with, and requiring advertisers to account for that is a better solution than requiring all customers to deal with the alternative. Besides, nobody is forcing the company to vary the price. They can just charge a flat price that accounts for the average of all local fees, and/or eat the fees, which was the intent of the legislation in the first place.
Thanks for answering! So you’re saying the solution is basically more clarity? I think I could agree with that. Probably effects similar to when we added calorie counts to menus here in America.
Good question! Thank you for asking, I will do my best to help provide the answer:
One common implementation is to require that all marketing show the final price most prominently, which seems reasonable to me.
"But wait," some may interject, "That final price may vary depending on jurisdiction!"
Yes, that is true, and entirely possible to deal with, and requiring advertisers to account for that is a better solution than requiring all customers to deal with the alternative. Besides, nobody is forcing the company to vary the price. They can just charge a flat price that accounts for the average of all local fees, and/or eat the fees, which was the intent of the legislation in the first place.